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One of the most common ways for users to share their in-store experience on social media is to “check in” or add locations to their posts. https://medium.com/@pandroyty/the-importance-of-allowing-customers-to-easily-check-in-and-add-locations-to-their-posts-e1bd043374b1?source=friends_link&sk=d34bde1c12f974a50153ff0f394d0809